The background once I was happy with it:
I began "sketching" the placement in Photoshop:
And looking at how different fonts worked
(Note that this title is just a placeholder until we decide):
NEXT I moved into InDesign & started by placing the tree:
(And I added an outer shadow to separate them from the background)
I placed the text:
And here it is so far (with placeholder text):
Nice process
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